Product Vision vs Goals

Over the past week or so, I have been trying to define just what a “product vision” is. Communicating this has been difficult because I don’t have the professional experience to see what it looks like in use by other companies.

Goals of a Vision

  • Provide a “gut-level” guide for making decisions.
  • A unifying force for efforts across the company.

What I Know so Far

  • Vision is removed from implementation.
  • The product leader is responsible for that vision, maintaining it, and communicating it.
  • It should probably be language only, to keep implementation out of it.
  • It doesn’t end with creation, it must constantly be promoted.
  • My main role needs to be as a facilitator between the two visionaries.